Powerful Social Media Marketing For Beginners: Master Social Media Marketing, Grow Your Successful Social Media Business by Sobia Publication

Author:Sobia Publication [Publication, Sobia]
Language: eng
Format: mobi
Published: 2022-05-05T16:00:00+00:00

Chapter 8

Defining Your Content

Content is everything that you actually make and put out there, that's influenced by your purpose and your character. I want to talk a little bit about what makes good content. It is again, a phrase that gets overused, especially in engaging content. I have a couple of ways of describing it that might help you break past the idea of engaging content is just about an algorithm, it's not. It's really about knowing your audience.

What we'll do is, we'll talk about what content is, we'll talk about how you define it for yourself, and then we're going to give you a really quick overview of how to make your content strategy on a worksheet. That will include defining what channels you want to be on depending on the time and effort you want to put into this, giving those channels a role, talking about how often you want to post, and then talking about what your goals are on each channel. The first thing I want to talk about is just deciding how much effort you want to put into this.

You don't have to overhaul your social media platform, you don't have to become a branding expert, and you certainly don't have to talk about your work all of the time. So, let's talk a little bit about the steps that make this a little bit more digestible for you. So, let's say you're interested in updating your brand or your social media channel so your brand is tweaked a little bit. You want to make sure people can find you. So, at the very minimum, I would say recognize that your public platforms on whatever channel are going to be looked at from an employer standpoint.

So, at the bare minimum, make sure that in your bio you have a link to your portfolio, and in the description, if you want to use these platforms for people to have an understanding of what you do, include that in your bio. It's amazing how often new people don't have that, or it's hard to find their contact information when I want to hire them or suggest them for a writing job or something like that.

So, it seems like a no-brainer, but there have been so many times when new people have just made it harder for me to find them. If you want to put a little bit more effort into actively courting people into your social media platforms, for one, either collaborating on the side, maybe you want to do a couple of side projects, and maybe build your network a little bit, or maybe in a couple of years, you're thinking about going out on your own or you want to make a shift in your career. It makes a little bit more sense to have somewhat of a strategy around how often you talk about work, where that comes in, or where your interests that surround where you want to go come into your content strategy.

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